Cost does not mean low impact. We need to think about this in a way. A small and useful gift will last longer than a brochure that people throw away by lunchtime. What makes people remember something is not the price it is how useful it is. When people use something every day they remember who gave it to them. Visit us!
Let us start with the basics that never go out of style. Pens are still very useful. Not the kind that skips or feels cheap. We should buy pens that write smoothly and feel solid in our hands. A good pen can travel with people it can go from conference rooms to kitchen counters to car dashboards. It will remind people of our brand.
Tote bags are not just for carrying groceries they are also good for advertising. The material of the bag is not as important as the quality of the stitching. People use these bags to carry all sorts of things like produce, gym shoes and library books. Our logo will be seen in different places, like neighborhoods, markets and on commutes without us spending any more money.
Stickers are small. They can be very effective. A designed sticker can be placed on a laptop lid and seen in cafes, classrooms and coworking spaces. The right sticker can last a time longer than people think.
Drinkware is something that people use every day. Travel mugs, cups and insulated bottles are all very useful. If something can fit in a cup holder and survive being washed in the dishwasher it will last a time. Morning coffee is an important part of many peoples daily routines. If we can get our brand into that routine we will have a connection with people.
Practical tech accessories are also very useful. Phone stands, cable organizers and webcam covers are not flashy. They solve real problems. People will appreciate these things because they make their lives a little easier. If we can fix a problem for someone our brand will be seen as helpful.
Clothing works best when it is simple. Big logos can feel like we are trying too hard to sell something. A small and simple logo is something that people will actually want to wear. The important thing is that the clothing is comfortable if it feels good people will wear it often. If it does not feel good it will just be thrown away.
Giving people something that’s relevant to the current season can make it feel more thoughtful. For example giving people sunscreen in the summer or lip balm in the winter. A hand fan at an event can be very useful. Giving people something that’s relevant to the current season makes it feel like we care about them.