A good and effective way of brand awareness is promotional pads. You can give it in a trade show, in the office, or may be given as gifts, these handy things are a reminder of your brand to people everyday. You can also work pads with the logo of your company, then you will have a good product, something that will be remembered again and again and your company will always be remembered a few months or even years later. But how are you going to be innovative to make these promotional pads work to your brand?
Initially, we can start by distributing them in occasions where they will be necessary to the people. The best place to distribute branded pads would be at conferences, trade show or corporate seminars. Tourists will always write down or jot down ideas and this will imply that your logo will be seen in the process of the event and even later. You can even have pads that are branded to some themes of the event that will remain unforgettable, and will be associated with the event.
It is also a creative and practical form of promotion, to have promotional pads in swag bags or customer loyalty program. When you combine the promotional pads with an incentive, a freebie or special offers, people will have an interest in your brand and on the other hand, they will be more likely to use the pads on a regular basis. This is an especially effective strategy to be applied when the company aims at gaining more customers or to maintain the existing ones.
Neither should alliances be left aside. Collaborate with other business people or influencers in order to create a co-branded pad that would have a wider fan base. This can be in form of providing them as part of a giveaway on social media or as an appreciation when registering to a newsletter.
Promotional pads are a low cost and effective way of making sure that your brand is not forgotten. With a little bit of creativity, you can make sure that your branded pads are not merely a gift, but can be the item that grants the constant reminder in any situation.